
Project Reels vs. Traditional Ads: Which Delivers Better Results?
- Prop Marketing Blog
- June 12, 2025
In 2025, attention spans aren’t just short—they’re micro. With audiences scrolling at lightning speed, long-form TV commercials and generic digital banners are no longer driving real engagement. Instead, Project Reels—15 to 30 seconds of high-impact, visually compelling content—are revolutionizing the way real estate and lifestyle brands communicate. The Rise of Project Reels Project Reels are short-form videos designed for platforms …
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