Raymond UCO | Brand Videos | Raymond Making Video | Sustainability Video
Brand promotion video by NS Ventures about BLU 2.0 by Raymond UCO. An initiative by the brand to make more responsible denims. The video makes some effective claims about the consumption-based lifestyle and its effects on the environment.
Some startling facts are shown.
Like
Garment industry uses around 93 billion cubic metres of water
More than 80% of wastewater is generated into water bodies without treatment
A single pair of genes consumed around 900 gallons of water
9.5 million tonnes of annual plastic release into the oceans
Plus, much more damage
The company vows to not make big claims but still try to change this all with specialized denim fabric in three categories. This uses ocean bound plastic with their dye technology they call Blu 2.0, where fresh water consumption is reduced by about 85%. First category is men, then women and then combining the two in the last.
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