A floor plan tells buyers how a property is organized and often helps them see where everything will go without having to physically be there. NS Ventures draftsย 2D and 3D floor plans, property floor plans, and even floor plan animations. Real estate developers can use all of these services to layout spaces, dimensions, and positions of entrances and even room arrangements.
Our real estate services include floor plan animation from technical floor layouts to help clients transform static floor layouts into formats that can be used for project web content, presentations, property descriptions, and digital marketing.
What Is a Floor Plan Animation?
A floor plan animation shows the layout of a property as a motion graphic or sometimes as 3D. A floor plan animation can show a propertyโs layout with rooms, entrances, balconies, and corridors, and help populate the โemptyโ space of an architectural drawing.
This is especially useful to marketing teams in real estate for properties that are still under construction or for when a potential buyer is not able to make a property visit.
2D vs 3D Floor Plans for Real Estate
2D Floor Plans are similar to top-down maps, and are great for illustrating layout, positioning of rooms and dimensions, entrance placement, circulation pathways, and overall layout of a space.
The depth of 3D Floor Plans is excellent for modeling the specifics of a finished space. Improves the visual representation of the space with the aid of models and textures of furnishings and materials. Other features like walls, doors, and even balconies can be improved and modeled in three dimensions.
The correct format depends on the project goals and the target audience. In the context of many real estate marketing projects, 2D plans can include the necessary information and descriptions, while 3D floor plans can help market the space in a user-friendly manner.
How NS Ventures Creates Property Floor Plan Videos
Designing an effective floor plan video necessitates more than merely animating an architectural rendering. The work begins with assessing the available project plans and understanding the purpose of the video.
The process may include but is not limited to the following:
- Reviewing and analyzing architectural and project floor plans
- Designing a visual communication floor plan layout
- Creatingย 2D and 3D floor plan visuals
- Adding room labels, dimensions, and features of interest
- Designing floor plan camera movements and animations
- Adding required textures, furnishings, and architectural details
- Adding motion graphics, music, voice over
Finalizing the video for use on web pages, presentations, YouTube, and other social media
This method providesย NS Venturesย the ability to combine experience from real estate and the visual arts, offering a more impactful representation of a technical drawing.
How Floor Plan Videos Help Real Estate Marketing
Floor plan videos have many benefits to a real estate marketer such as increasing the number of leads, decreasing calls, and helping potential buyers practically visit a property with knowledge before they get there. These can be great videos to use for marketing several different things, but have some specific uses including:
Residential buildings like villas and apartments
- High-end real estate
- Commercial buildings
- Show apartments
- Buildings that are still being constructed
- Townships
- Huge developmental projects
- Property ads
- Digital advertisement campaigns
Why Use Floor Plan Animation in Real Estate Content?
Usually the potential buyer needs to know the layout of a property in order to imagine how it would function, and that is where floor plan animation comes in. It can be used in conjunction with several other things like walkthroughs, renders, exterior visualization and so on.
As far as a real estate content development strategy is concerned, floor plan videos can be used in several different ways such as repurposing them to be shorter videos to be posted on social media, or just using them as floor plan visuals for a real estate project slideshow, a landing page, a brochure, a digital advertisement campaign, and so on.
Conclusion
In the real estate industry, using a professional floor plan analysis helps ease the understanding of the complexities of a property for potential buyers. NS Ventures offersย 2D and 3D floor plan visualization, animation, and real estate storytelling services to help create floor plan content for developers and marketing services for real estate brands.
From small individual apartment layout videos to showing luxury villas and large complex developments, floor plan animation can be a valuable addition to a real estate digital presentation and real estate content.
Frequently Asked Questions
What is a floor plan video?
A floor plan video is a 2D or 3D suggested visual layout of a property that illustrates and explains the floor plan layout of a building with room arrangements, entrances, dimensions, circulation, and other spatial elements.
What is the difference between a 2D and 3D floor plan?
In a 2D floor plan, the drawing of the structure is from top to bottom and in a 3D floor plan, depth and perspective and other visual drawing elements are added.
Why are floor plan animations useful for real estate?
This is especially true for undeveloped properties that are intended to be sold through digital means. Floor plan animations help provide the opportunity for prospective buyers to understand the layout of the property with the added benefit of a visual representation.
Can floor plan videos be used for luxury real estate?
Yes. The quality and detail of luxury real estate can be depicted through 3D floor plan animation with the addition of interior visualization and complete finish, furniture, lighting, and other presentation elements.
Where can a floor plan video be used?
Floor plan videos can be published on the real estate project website, landing pages, videos posted on YouTube, social media, banner ads, presentations, and included with the real estate advertising and sales materials.
